Do you have a working website or e-commerce store, but notice that visitors browse passively or rarely purchase your products? Conversion tracking setup helps solve exactly these problems.
Conversion tracking is an essential part of any online business process. It ensures visitors take desired actions — such as making purchases, subscribing to newsletters, submitting contact forms, or adding products to their cart. Implemented conversions allow you not only to monitor and evaluate visitor behavior, but also to measure your website’s overall effectiveness.
When running advertising campaigns, conversion tracking also enables accurate performance evaluation by showing exactly which conversions were generated by your ads.
Conversion tracking is your key to a more effective website — encouraging visitors to take actions that matter to your business. Improve user experience with a professional team and enjoy growing success!
A Google Tag Manager account is created, containers are configured, and initial tag management settings are applied. This allows centralized control of website tracking codes and analytics tools — without directly modifying your website’s source code.
A Google Analytics 4 (GA4) account is created, and data streams and measurement parameters are configured. This enables accurate tracking of website visitors, their behavior, and conversions.
The Google Tag Manager (GTM) code snippet is added to your website, enabling centralized management of tags and tracking tools. This allows easy deployment and control of analytics, marketing, and other scripts without directly editing website code.
A Data Layer–enabled plugin is installed to send structured data from your website to Google Tag Manager. This allows precise tracking of user actions, conversions, and other key events for analytics purposes.
Standard conversions (such as purchases, inquiries, and subscriptions) are implemented and connected between Google Tag Manager and Google Analytics 4. This ensures accurate conversion tracking and seamless data synchronization between platforms.
Conversion testing is performed to verify that all implemented tags and linked conversions are being recorded correctly in GTM and GA4. This guarantees reliable data for analysis and optimization decisions.
Configured conversions are linked to your Google Ads account to accurately track advertising campaign performance. This enables smarter budget optimization and improved conversion results.
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