services
„Google“ Consent Mode v2
The Google Consent Mode is universally recognized as a website banner for accepting cookies or privacy policies. The primary principle of this technology is to transmit signals from the cookie banner to Google-integrated tools on the website, which can offer valuable data regarding conversions occurring on the site.
It‘s time to update Google Consent Mode
Since March 2024, Google has required that all websites and apps utilize the 2nd version of Google Consent Mode. The question arises: what is it?
Google adds two additional consent parameters to the two it already has (analytics_storage and ad_storage) to support user-specific consents when sending data to Google:
ad_user_data: consent is given to send user data to Google for the purpose of displaying advertisements;
ad_personalization: consent is given for advertising personalization purposes, e.g. retargeting advertising.
Google Consent Mode v2 is an enhanced version of Google provided technology aimed at aiding website owners and developers in handling visitor consents regarding the use of cookies and other data collection tools while adhering to the requirements of the European Union’s General Data Protection Regulation (GDPR) and other privacy laws.
Unique features of Google Consent Mode v2:
- Websites are allowed to operate even when users do not consent to the collection of certain cookies or data-gathering information;
- The ability to manage and monitor how Google tools such as Google Analytics, Google Ads, etc., respond to user consent is provided;
- Websites can adjust data collection and usage based on the consent provided by the user.
Advantages of Consent Mode v2:
- Legal compliance – helps ensure that websites comply with GDPR and other privacy laws related to data collection and consent management;
- Flexibility – provides websites with the ability to assess user consents and continue analytics and advertising activities even with limited consents;
- Respect for user privacy – ensures that user privacy choices are respected by providing clear and easily understandable options for users to manage their data;
- Enhanced compliance – Google Consent Mode v2 can assist websites in better aligning with GDPR and electronic privacy regulations;
- Seamless integration – consent mode can be seamlessly integrated with many Google tools, including Google Ads, Google Floodlight, and Google Conversion Linker.
The implementation of Google Consent Mode v2 ensures efficient management of consents and data collection, along with providing crucial insights into website usage and user behavior. Furthermore, this updated version offers additional knowledge for executing impactful advertising campaigns, taking into account user expectations and legal requirements.
Consent Mode v2 conversion modeling:
- Behavioral modeling in Google Analytics 4: utilizing artificial intelligence, it replicates the behavior of users who have declined Analytics cookies. It also compares the behaviors of users who have consented with those who haven’t;
- Conversion modeling in Google Analytics 4 and Google Ads: conversions of users who haven’t consented to cookies are modeled based on the experiences of other users, leading to increased visibility of conversions in GA4 and Google Ads.
Let’s get in touch and ensure a successful implementation of Google Consent Mode v2!
Portfolio
ROCKET SCIENCE©
Do you have any questions? Let’s communicate
Enter your contact details and leave a clear message. We’ll be in touch soon!
Other services
